商务英语学习网站-BEC备考网商务英语词汇解析：“Brand Equity”
3owenlee 发布于 2017-12-14
以上视频为行销学大师菲利浦·科特勒对于“Brand Equity”这个商务术语给出的解释。 Brand Equity：The amount of worth in both tangible assets and intangible assets that a brand ad...
阅读(14102)评论(1)赞 (14)
标签：词汇解析
商务英语词汇解析：“Halo effect”
1owenlee 发布于 2017-12-13
以上为母语人士用图表形象说明“Halo effect”的视频演示，通过场景解析，帮助大家加深对于“Halo effect”的理解。如果听力水平有限，请往下拉，本人为该视频配备了的听译文本，供大家参考。 Halo effect：The halo effect is a form o...
阅读(31377)评论(2)赞 (8)
商务英语词汇解析：“Put into administration”
1owenlee 发布于 2017-12-07
Go/put/place into administration：When a company is placed into administration, it usually means that your business isn’t able to manage its ...
阅读(6595)评论(0)赞 (7)
BEC高级真题词汇解析：”Perceived Quality”
1owenlee 发布于 2016-10-29
Perceived Quality：Consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations.（品质认识） It ma...
阅读(3520)评论(0)赞 (11)
BEC高级真题词汇解析：”Volume Divisions”
1owenlee 发布于 2016-10-18
Volume Divisions：A department which sell a great amount of merchandise quickly and effectively. （销量多的部门） 例句：Last year Hora decided to concen...
阅读(4201)评论(0)赞 (11)
BEC高级真题词汇解析：”flare behaviour”
1owenlee 发布于 2016-10-18
Flare behaviour：An aggressive and over-reactive behaviour which caused by predatory or ruthless dominator. （过激行为） 例句： It can result in the s...
阅读(4161)评论(0)赞 (12)
BEC高级真题词汇解析：”Earnest vitual”
1owenlee 发布于 2016-10-10
Earnest ritual：A type of behaviour regularly and invariably carried out by a group or organization with gravity and care. （按字面意思应表示庄严的典礼，不过在...
阅读(3440)评论(0)赞 (9)
BEC高级真题词汇解析：”bottom line”
2owenlee 发布于 2016-10-10
Bottom line： The line in a financial statement that shows net income or loss. Bottom line refers to a company’s net earnings, net inco...
阅读(4774)评论(0)赞 (7)
BEC高级真题词汇解析：”verbal dexterity”
1owenlee 发布于 2016-10-09
Verbal dexterity：the ability to spin and effectively utilize words. （口才、口头表达能力） 例句：A lot of deals are made on impressions. Do not rush what ...
阅读(4240)评论(0)赞 (10)
BEC高级真题词汇解析：”Mission statement”
1owenlee 发布于 2016-10-07
Mission statement：A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. （目标声明、使...
阅读(3497)评论(0)赞 (11)