BEC高级阅读精选：客户需求分析的六大原则

BEC高级商务英语文章精选：客户需求分析的六大原则（通过市场需求分析提升销量及品牌形象）

Needs analysis is defined as a formal process focus on how a product addresses the needs of a human. It is not an official business development tool, but is considered a valuable analytical technique to better gauge the marketability of a product or a service to a human consumer. It is often used across many industries, such as software development, automobiles, consumer products and banking services.

Needs analysis was originally used for software developers, who used the system in tandem with requirements analysis – a study of the elements represented within a system. In short, if these two systems were applied to Apple Inc., requirements analysis would be involved with all the internal guts of the computers, the ugly complicated bits of hardware and firmware that are hidden from the end user; while needs analysis would be focused on the slick software operating system interface as well as its peripherals – such as the keyboard and mouse – that are directly used by the end user – and as such, affect the end user’s final perception of the product.

6 Principles of Needs Analysis

The opinion of end users is essential to unify a diverse, opinionated design team, and their opinion should transcend the desires of your design team.

Market research is essential to unify end user opinions, and to use quantitative and qualitative research to find the best direction for product or service designs.

Appeal to the lowest common denominator in end user needs. Marketing to the lowest skill levels results in the largest potential market. In other words, follow the KISS principle – “keep it simple, stupid”.

Do comprehensive beta tests of your products over a long period of time to allow adequate adjustments before “freezing” your product for the final manufacturing stage.

Continue to monitor user feedback after the product launch, and address defects quickly and keep an accurate record to apply to future releases, if they cannot be addressed immediately in the current product.

Elegant designs are the end product of successful needs analysis, and will put your product head and shoulders above industry peers.

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