BEC高级词汇解析：”Break the mold”

Break the mold：to do something differently, after it has been done in the same way for a long time. （打破常规）

例句1：One DVD manufacturer, BBK, broke the mold and ventured sucessfully into branding their product with Arnold schwarzenegger on its DVD packaging. This was an instant hit and propelled the company into the top tier of producers in short order. The campaign lasted for a year and set a new course for celebrity marketing. { 例句出处：《慧眼看中国——米尔顿·科特勒营销文丛：P29》}

翻译：一家DVD生产商步步高公司打破常规，将施瓦辛格的图像印在了DVD包装袋上，品牌魅力大增，冒险取得了成功。此举立即引得其他公司纷纷效仿。明星争夺战持续一年之后，现在又有了新的发展。

例句2：Oticon has succeeded in breaking the mould and taking a lead in non-bureaucratic organizational design. { 例句出处：《剑桥BEC高级真题集第二辑：P38》}

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