BEC高级真题短语解析：”Be ripe for sth”

Be ripe for sth：developed to a suitable condition for something to happen. （做某事的时机已成熟、已适合于）

例句：Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users’ needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.

翻译：Sally和Sue非常想将他们的广告与营销技能转换到线上发展，很多网站的建设根本没有考虑到用户的需求令他们感到惊讶。他们确信对于具有强大营销背景的人来说：机会来了，他们开始为小的网络公司提供营销服务。{ 例句出处：《剑桥BEC高级真题集第三辑：P73》}

例句2：She thinks the whole unemployment insurance system is ripe for an overhaul. （她认为整个失业保障体系是时候进行翻新和修整了。）

注：“Be ripe for”与”Be ready for”两个短语意思相仿，其不同之处在于：ripe强调的是时机上的成熟，而ready则强调的是条件上的具备。

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